BRANDING AND UI
Blue Granite Kids
Children's outdoor apparel company needed branding and a online shop.
Branding
I wanted to incorporate a mountainscape into a logo that I knew would translate well to hang tags, size labels and more. I was also very inspired by the fluidity that is the growth of children. I wanted to bring in a softness with the camo-like print, but also acknowledge the brightness of youth with clear, crisp colors.
Custom Prints
The brand needed custom prints for baselayers and tees. The brand vibe was funky, fun childhood with a winter twist.
Clothing Labels
The internal clothing labels needed to work on dark and light colors and prints. They also needed to have basic care information, the size and the made in location.
Shopify Shop
We used Shopify to make the online shop, customizing with the brand fonts and colors.
