Role
Branding / UI Design / Wordpress Theme Development
Approach
I began the journey with Local Trash Trailers by discussing what they needed out of a website. LTT was a new business that needed to provide their potential customers with a simple way to book a trailer. We wanted to focus on 3 main things: giving the customer multiple opportunities to contact the company, answering any questions the customer may have directly on the site, and help customers feel at ease with their choice in company by displaying reviews and emphasizing the brand ethos of being "Local".
Wireframe Review
Branding
Color
Staying true to the coastal roots of LTT, the owner wanted a beachy vibe, specifically requesting colors of a Mahi Mahi fish.
Typography
Although LTT is literally a dumpster business, that hauls away your junk and trash, we didn't want the website to feel cluttered. Using a simple sans serif font, kept the site modern, clean and easy to read.
Pretty as a picture
We needed to offset the images of literal trash and dumpsters that would be displayed on the site while also supporting the brand's ethos of being Local. It was an easy choice to display shots of Charleston, specifically the Ravenel Bridge.
Logo design
Conclusion
The business was very happy with their new site and their branding. We even got a free tee!
